Facta+ is a unique digital magazine, publishing a wide variety of thoughtful and provocative thinking about the changing nature of business. It is widely understood that technology is fundamentally changing the relationship between consumers and brands. However, there is little clarity of the way that technology can also be used to enhance a very human dynamic for businesses. When brands can understand the subtle interaction between humans and technology, we see time and again that commercial success follows.
Facta+ asks the big questions and seeks out fresh and original answers. Whilst received wisdom may sometimes seem to be unassailable, it is by exploring outside of established thinking, that it is possible to generate insights that can drive differentiation and through it, growth. It is with this spirit that Facta+ mines the intersection between technology, strategy, and psychology to offer up a rare blend of insight.