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Category Archive: Psychology

Why Tech Can be a Doubled Edged Sword for Trust

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How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.

September 2, 2017 Marketing, Psychology, Technology, Trust

The New Rocket Fuel?

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The digital economy is set to disrupt fuel retailing.  How market research and behavioural science will be key to success.

September 1, 2017 Marketing, Psychology, Technology

The Problem with Expertise

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Expertise has something of a problem at the moment.  But is it deserved?

August 17, 2017 Experts, Psychology

The Rise of the Mind Economy

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Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.

April 20, 2017 Marketing, Psychology, Technology

Packaged Goods Brands Need to Get Smart About Tech

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Technology is disrupting packaged goods markets. What do CPG brands need to do to rise to the challenge?

April 12, 2017 Psychology, Technology

Clever Copying

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We are more influenced by the others than we think. But just how do we measure this?

April 11, 2017 Marketing, Psychology

It’s Time for Advertisers to Rethink Time

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Consumers are becoming more impatient. We explore what this means for marketers and advertisers.

April 10, 2017 Marketing, Psychology, Technology

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