Expertise has something of a problem at the moment. But is it deserved?
Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.
Technology is disrupting packaged goods markets. What do CPG brands need to do to rise to the challenge?
We are more influenced by the others than we think. But just how do we measure this?
Consumers are becoming more impatient. We explore what this means for marketers and advertisers.
No category is safe from disruptive influences but little is understood so how this changes the structure and style of consumer decision making.
We assume that data will speak for itself. But as brands struggle to leverage value from data it is becoming clear we need more focus on the human aspect of data analytics.