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Category Archive: Psychology

Why do I Like Pillows?

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Just how do we understand what customers want, when researching products and services that they have never experienced before.

April 6, 2017 Psychology, Technology

Are Algorithms Enough for Music Discovery?

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Despite the hype, most of us still discover new music from each other and the radio. Will recommendation systems ever be able to properly reflect our musical tastes?

April 3, 2017 Psychology, Technology

Behavioural Science and Data are the New Building Blocks for Retail

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The drivers of growth in the digital economy are rapidly entering bricks and mortar retailing.

April 2, 2017 Big data, Psychology, Technology

The Potential and Perils of ‘Jobs To Be Done’

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Jobs to be done is taking the research world by storm. But does it actually offer anything new?

April 1, 2017 Marketing, Psychology

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