No category is safe from disruptive influences but little is understood so how this changes the structure and style of consumer decision making.
Category Archive: Psychology
We assume that data will speak for itself. But as brands struggle to leverage value from data it is becoming clear we need more focus on the human aspect of data analytics.
Is there a way in which brands can use technology to offer emotional engagement at scale?
Marketers are using intimate details of consumers so that advertising can be precisely targeted. But does this have long term dangers for brands?
Just how do we understand what customers want, when researching products and services that they have never experienced before.
Despite the hype, most of us still discover new music from each other and the radio. Will recommendation systems ever be able to properly reflect our musical tastes?
The drivers of growth in the digital economy are rapidly entering bricks and mortar retailing.
