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The Rise of the Mind Economy

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Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.

April 20, 2017 Marketing, Psychology, Technology

It’s Time to Rethink Time

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Consumers are becoming more impatient. We explore what this means for marketers and advertisers.

April 10, 2017 Marketing, Psychology, Technology

Can Chatbots Jump the Uncanny Valley?

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Is there a way in which brands can use technology to offer emotional engagement at scale?

April 8, 2017 CX, Psychology, Technology, Trust

Is Targeted Advertising Creating an Uncanny Valley?

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Marketers are using intimate details of consumers so that advertising can be precisely targeted. But does this have long term dangers for brands?

April 7, 2017 Marketing, Psychology, Technology

Why do I Like Pillows?

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Just how do we understand what customers want, when researching products and services that they have never experienced before.

April 6, 2017 Psychology, Technology

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