The carbonated soft drinks market is struggling to find its way in an era of sugar-free. Behavioural science can offer possible solutions.
There is a huge focus on implicit bias as means of explaining and correcting our flawed thinking – that is often reflected in our prejudiced attitudes that may include chauvinistic and racist attitudes. But does the science really justify this?
There is fairly widespread belief that many of our purchase decisions are done in ‘system 1’ and that the tools of the market research industry are ‘system 2’. But does this really hold up to close scrutiny?
Authenticity is a huge issue for food and beverage brands. But do we really know what we mean by this?
A popular view of humans is that we are irrational and as such need to be nudged into good behaviour. But is it as simple as that?
Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.
The rise of digital assistants means we are potentially seeing a shift for brands from text to voice relationships. But what are the benefits and pitfalls?