Any theory of consumer behaviour has embedded assumptions about human psychology. Byron Sharp is no different but does his implied theory of memory bear scrutiny?
Guide to the key ways psychology can be deployed to generate trust for brands
Trust in food manufacturing is declining as consumers expectations are reshaped by the digital economy
The psychology of our relationship with technology is leading to exaggerated expectations from AI.
At one point in the early 00s telecoms operators (telcos) looked unassailable across fixed-line, mobile and broadband. Their […]
The study of human behaviour is not value free. The nature of ‘being human’ is an increasingly contested topic.
We use the term a lot but what does it actually mean? And how can brands build trust?