Marketers are using intimate details of consumers so that advertising can be precisely targeted. But does this have long term dangers for brands?
Just how do we understand what customers want, when researching products and services that they have never experienced before.
The evidence is mounting that big data can tell us a lot about the soft issues that we had assumed were the preserve of market research.
Technology is revolutionising the way in which we engage with brands. New eco-systems are driving the need for a rethink of marketing principles.
Despite the hype, most of us still discover new music from each other and the radio. Will recommendation systems ever be able to properly reflect our musical tastes?
The drivers of growth in the digital economy are rapidly entering bricks and mortar retailing.
Jobs to be done is taking the research world by storm. But does it actually offer anything new?