It is tempting to use the power of AI to understand humans but the nature of our embedded worlds means that we have to rely on each other to do so
COVID has led consumers to question the values reflected by their behaviour. This has resulted in many who are keen to change their lives. But what role do brands have in helping to meet their goals and enact purposeful behaviours?
The mind as an iceberg is a popular metaphor for the human mind, suggesting the real action is under the surface. But our daily reality does not quite follow.
Rather than trying to fix specific behaviour, it may be more effective to consider motivational interventions for influencing behavior in a more general way
Many companies aim to be their consumers best loved brand. But do we really know what love is and even if this is what brands should be aiming for?
Will Davies sets out the way in which facts have been discredited and how emotion, specifically resentment have become a guide for navigating the world. Davies applies this to politics, but can we also use this to understand how this is changing the landscape for brands?
There often seems a gap between good intentions and actual behaviour when it comes to sustainability. We explore what is underpinning this and what can be done to close the gap.
Emmanuel Probst, author of Brand Hacks – How to Build Brands by Fulfilling the Human Quest for Meaning, suggests consumers are on a quest to find a simple, but essential thing: meaning. To grow and foster loyalty, brands must help consumers fulfill these meanings.
We tend to prefer things that are natural whether it is food, the environment or medicines. But what do we mean by natural and how can we better understand the important perception.
There is a widespread belief that people are irrational, just like Homer Simpson. But is this really the case? We spoke to Prof Peter Ayton on the matter.
There is pressure to make surveys ‘ecologically valid’, in that they should reflect the environment in which the behavior occurred. We argue this is the case for some, but not for all, survey work.
The carbonated soft drinks market is struggling to find its way in an era of sugar-free. Behavioural science can offer possible solutions.
There is a huge focus on implicit bias as means of explaining and correcting our flawed thinking – that is often reflected in our prejudiced attitudes that may include chauvinistic and racist attitudes. But does the science really justify this?
There is fairly widespread belief that many of our purchase decisions are done in ‘system 1’ and that the tools of the market research industry are ‘system 2’. But does this really hold up to close scrutiny?
Authenticity is a huge issue for food and beverage brands. But do we really know what we mean by this?
A popular view of humans is that we are irrational and as such need to be nudged into good behaviour. But is it as simple as that?
Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.
The rise of digital assistants means we are potentially seeing a shift for brands from text to voice relationships. But what are the benefits and pitfalls?
Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.
An interview with Ryan Garner, about the way Open Banking will potentially disrupt the consumer relationship with financial services.
We have a desire to make machines more human-like but how possible is this? Empathy clearly distinguishes humans from machines.
The best-seller book ‘Everyone Lies’ offers a fairly beak view of surveys. But is the case being overstated?
Guide to the key ways psychology can be deployed to generate trust for brands
Rather than new theories, we need better frameworks to map different perspectives on human behaviour
Guide to the key ways psychology can be deployed to generate trust for brands
Do we properly understand our quasi-human like relationship with Digital Assistants? To understand the potential, we need to understand the boundaries.
Guide to the key ways psychology can be deployed to generate trust for brands
Any theory of consumer behaviour has embedded assumptions about human psychology. Byron Sharp is no different but does his implied theory of memory bear scrutiny?
