We often use references to evolution to explain human behaviour. But are we really simply the product of our pasts? We surely need a more nuanced view that recognises our very human lives.
A combination of technology change alongside climate change and COVID means we are living in an era which is resisting non-binary notions of human existence.
It is tempting to use the power of AI to understand humans but the nature of our embedded worlds means that we have to rely on each other to do so
COVID has led consumers to question the values reflected by their behaviour. This has resulted in many who are keen to change their lives. But what role do brands have in helping to meet their goals and enact purposeful behaviours?
The mind as an iceberg is a popular metaphor for the human mind, suggesting the real action is under the surface. But our daily reality does not quite follow.
Many companies aim to be their consumers best loved brand. But do we really know what love is and even if this is what brands should be aiming for?
Will Davies sets out the way in which facts have been discredited and how emotion, specifically resentment have become a guide for navigating the world. Davies applies this to politics, but can we also use this to understand how this is changing the landscape for brands?
We tend to prefer things that are natural whether it is food, the environment or medicines. But what do we mean by natural and how can we better understand the important perception.
There is a widespread belief that people are irrational, just like Homer Simpson. But is this really the case? We spoke to Prof Peter Ayton on the matter.
There is pressure to make surveys ‘ecologically valid’, in that they should reflect the environment in which the behavior occurred. We argue this is the case for some, but not for all, survey work.
There is a huge focus on implicit bias as means of explaining and correcting our flawed thinking – that is often reflected in our prejudiced attitudes that may include chauvinistic and racist attitudes. But does the science really justify this?
Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.
Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.
We have a desire to make machines more human-like but how possible is this? Empathy clearly distinguishes humans from machines.
The best-seller book ‘Everyone Lies’ offers a fairly beak view of surveys. But is the case being overstated?
Do we properly understand our quasi-human like relationship with Digital Assistants? To understand the potential, we need to understand the boundaries.
Guide to the key ways psychology can be deployed to generate trust for brands
Trust in food manufacturing is declining as consumers expectations are reshaped by the digital economy
The psychology of our relationship with technology is leading to exaggerated expectations from AI.
The study of human behaviour is not value free. The nature of ‘being human’ is an increasingly contested topic.
We use the term a lot but what does it actually mean? And how can brands build trust?
How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.
Expertise has something of a problem at the moment. But is it deserved?
It’s fair to say that Behavioural Science is now the subject of a huge amount of discussion and […]
Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.
Consumers are becoming more impatient. We explore what this means for marketers and advertisers.
Is there a way in which brands can use technology to offer emotional engagement at scale?
Marketers are using intimate details of consumers so that advertising can be precisely targeted. But does this have long term dangers for brands?
