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Category Archive: Advertising

The Art and Science of Brand Love

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Many companies aim to be their consumers best loved brand. But do we really know what love is and even if this is what brands should be aiming for?

September 21, 2019 Advertising, Marketing, Sustainability

Consumers Search For Meaning, Not For Brands

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Emmanuel Probst, author of Brand Hacks – How to Build Brands by Fulfilling the Human Quest for Meaning, suggests consumers are on a quest to find a simple, but essential thing: meaning. To grow and foster loyalty, brands must help consumers fulfill these meanings.

June 17, 2019 Advertising, Digital Transformation, Marketing

Finding the Fizz

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The carbonated soft drinks market is struggling to find its way in an era of sugar-free. Behavioural science can offer possible solutions.

November 15, 2018 Advertising, Marketing, Psychology
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