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Category Archive: Big data

Mind Metrics

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Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.

July 3, 2018 Big data, CX, Digital Transformation, Technology, Uncategorized

Everybody lies. Or do they?

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The best-seller book ‘Everyone Lies’ offers a fairly beak view of surveys. But is the case being overstated?

February 22, 2018 Big data, Surveys

The Human Side of Data Analytics

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We assume that data will speak for itself. But as brands struggle to leverage value from data it is becoming clear we need more focus on the human aspect of data analytics.

April 9, 2017 Big data, Psychology, Technology

How Big Data Can Offer Insight Into Consumers’ Minds

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The evidence is mounting that big data can tell us a lot about the soft issues that we had assumed were the preserve of market research.

April 5, 2017 Big data, Technology

Behavioural Science and Data are the New Building Blocks for Retail

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The drivers of growth in the digital economy are rapidly entering bricks and mortar retailing.

April 2, 2017 Big data, Psychology, Technology
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