The best-seller book ‘Everyone Lies’ offers a fairly beak view of surveys. But is the case being overstated?
We assume that data will speak for itself. But as brands struggle to leverage value from data it is becoming clear we need more focus on the human aspect of data analytics.
The evidence is mounting that big data can tell us a lot about the soft issues that we had assumed were the preserve of market research.
The drivers of growth in the digital economy are rapidly entering bricks and mortar retailing.