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Category Archive: Big data

Mind Metrics

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Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.

July 3, 2018 Big data, CX, Digital Transformation, Technology

Everybody lies. Or do they?

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The best-seller book ‘Everyone Lies’ offers a fairly beak view of surveys. But is the case being overstated?

February 22, 2018 Big data, Surveys
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