Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.
Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.
Guide to the key ways psychology can be deployed to generate trust for brands
Is there a way in which brands can use technology to offer emotional engagement at scale?