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Category Archive: CX

The Risky Business of Trust

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Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.

August 29, 2018 CX, Digital assistants, Technology, Trust

Mind Metrics

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Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.

July 3, 2018 Big data, CX, Digital Transformation, Technology

The Psychology of Trust Building

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Guide to the key ways psychology can be deployed to generate trust for brands

January 4, 2018 CX, Marketing, Psychology, Trust

Can Chatbots Jump the Uncanny Valley?

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Is there a way in which brands can use technology to offer emotional engagement at scale?

April 8, 2017 CX, Psychology, Technology, Trust
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