Will Davies sets out the way in which facts have been discredited and how emotion, specifically resentment have become a guide for navigating the world. Davies applies this to politics, but can we also use this to understand how this is changing the landscape for brands?
Emmanuel Probst, author of Brand Hacks – How to Build Brands by Fulfilling the Human Quest for Meaning, suggests consumers are on a quest to find a simple, but essential thing: meaning. To grow and foster loyalty, brands must help consumers fulfill these meanings.
Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.
We have a desire to make machines more human-like but how possible is this? Empathy clearly distinguishes humans from machines.
Guide to the key ways psychology can be deployed to generate trust for brands