Will Davies sets out the way in which facts have been discredited and how emotion, specifically resentment have become a guide for navigating the world. Davies applies this to politics, but can we also use this to understand how this is changing the landscape for brands?
Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.
We have a desire to make machines more human-like but how possible is this? Empathy clearly distinguishes humans from machines.