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Category Archive: Experts

The Nervous State of Brands

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Will Davies sets out the way in which facts have been discredited and how emotion, specifically resentment have become a guide for navigating the world. Davies applies this to politics, but can we also use this to understand how this is changing the landscape for brands?

July 26, 2019 Digital Transformation, Experts, Marketing, Psychology

The Problem with Expertise

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Expertise has something of a problem at the moment.  But is it deserved?

August 17, 2017 Experts, Psychology
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