That we seek to find human traits in the machinery we work with is no surprise: humans have a long and deep relationship with the tools we use, often fashioning them in our own image. But what does this anthropomorphizing of technology tell us about what it means to be human?
Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.
Guide to the key ways psychology can be deployed to generate trust for brands
Trust in food manufacturing is declining as consumers expectations are reshaped by the digital economy
We use the term a lot but what does it actually mean? And how can brands build trust?
How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.
Is there a way in which brands can use technology to offer emotional engagement at scale?