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Category Archive: Trust

Reading the mind of a self-driving car

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That we seek to find human traits in the machinery we work with is no surprise: humans have a long and deep relationship with the tools we use, often fashioning them in our own image. But what does this anthropomorphizing of technology tell us about what it means to be human?

February 22, 2021 AI, Psychology, Technology, Trust

The Risky Business of Trust

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Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.

August 29, 2018 CX, Digital assistants, Technology, Trust

The Psychology of Trust Building

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Guide to the key ways psychology can be deployed to generate trust for brands

January 4, 2018 CX, Marketing, Psychology, Trust

From Trust to Transaction

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Trust in food manufacturing is declining as consumers expectations are reshaped by the digital economy

December 12, 2017 Marketing, Technology, Trust

The Earning of Trust

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We use the term a lot but what does it actually mean?  And how can brands build trust?

September 21, 2017 Customer experience, Marketing, Trust

Why Tech Can be a Doubled Edged Sword for Trust

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How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.

September 2, 2017 Marketing, Psychology, Technology, Trust

Can Chatbots Jump the Uncanny Valley?

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Is there a way in which brands can use technology to offer emotional engagement at scale?

April 8, 2017 CX, Psychology, Technology, Trust
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