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Author: colinstrong

Colin Strong is Head of Behavioural Science at Ipsos. In his role he works with a wide range of brands and public sector organisations to combine market research with behavioural science, creating new and innovative solutions to long standing strategy and policy challenges. His career has been spent largely in market research, with much of it at GfK where he was MD of the UK Technology division. As such he has a focus on consulting on the way in which technology disrupts markets, creating new challenges and opportunities but also how customer data can be used to develop new techniques for consumer insights. Colin is author of Humanizing Big Data which sets out a new agenda for the way in which more value can be leveraged from the rapidly emerging data economy. Colin is a regular speaker and writer on the philosophy and practice of consumer insight.
Posted on April 20, 2017January 18, 2018

The Rise of the Mind Economy

Posted on April 10, 2017December 23, 2020

It’s Time to Rethink Time

Posted on April 8, 2017February 15, 2018

Can Chatbots Jump the Uncanny Valley?

Posted on April 7, 2017January 18, 2018

Is Targeted Advertising Creating an Uncanny Valley?

Posted on April 6, 2017January 18, 2018

Why do I Like Pillows?

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