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Author: colinstrong

Colin Strong is Head of Behavioural Science at Ipsos. In his role he works with a wide range of brands and public sector organisations to combine market research with behavioural science, creating new and innovative solutions to long standing strategy and policy challenges. His career has been spent largely in market research, with much of it at GfK where he was MD of the UK Technology division. As such he has a focus on consulting on the way in which technology disrupts markets, creating new challenges and opportunities but also how customer data can be used to develop new techniques for consumer insights. Colin is author of Humanizing Big Data which sets out a new agenda for the way in which more value can be leveraged from the rapidly emerging data economy. Colin is a regular speaker and writer on the philosophy and practice of consumer insight.
Posted on February 27, 2021February 27, 2021

Becoming cyborg

Posted on February 22, 2021

Reading the mind of a self-driving car

Posted on January 25, 2021January 23, 2021

Mind hacking

Posted on October 18, 2020October 30, 2020

Our lives in time

Posted on October 7, 2020October 7, 2020

Me, machine and I

Posted on September 21, 2020September 22, 2020

Humans needed to understand humans

Posted on September 13, 2020September 17, 2020

Purposeful behaviour change

Posted on June 18, 2020June 18, 2020

The Iceberg Mind

Posted on September 21, 2019September 28, 2019

The Art and Science of Brand Love

Posted on July 26, 2019July 30, 2019

The Nervous State of Brands

Posted on July 19, 2019February 10, 2021

Closing the Sustainability ‘Say-Do Gap’

Posted on June 5, 2019July 18, 2019

What Is ‘Natural’ And Why Does It Matter?

Posted on June 3, 2019June 3, 2019

Do People Really Behave Like Homer Simpson?

Posted on January 28, 2019July 25, 2019

Zombies, Reasons and Causes

Posted on October 16, 2018May 28, 2019

Untangling Implicit Bias

Posted on August 29, 2018September 23, 2018

The Risky Business of Trust

Posted on July 3, 2018July 25, 2019

Mind Metrics

Posted on February 26, 2018September 23, 2018

Robotic Empathy

Posted on February 22, 2018February 26, 2018

Everybody lies. Or do they?

Posted on January 18, 2018August 17, 2018

Our Liminal Relationship with Digital Assistants

Posted on January 4, 2018January 18, 2018

The Psychology of Trust Building

Posted on December 12, 2017January 18, 2018

From Trust to Transaction

Posted on November 14, 2017December 23, 2020

Artificially Inflated 

Posted on October 6, 2017January 18, 2018

The Meaning of Being Human

Posted on September 21, 2017January 18, 2018

The Earning of Trust

Posted on September 2, 2017January 18, 2018

Why Tech Can be a Doubled Edged Sword for Trust

Posted on August 17, 2017February 5, 2018

The Problem with Expertise

Posted on May 8, 2017February 26, 2018

Why do we Bother Asking Questions Anyway?

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