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Author: colinstrong

Our lives in time

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We often use references to evolution to explain human behaviour. But are we really simply the product of our pasts? We surely need a more nuanced view that recognises our very human lives.

October 18, 2020 Consciousness, Psychology, Technology

Me, machine and I

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A combination of technology change alongside climate change and COVID means we are living in an era which is resisting non-binary notions of human existence.

October 7, 2020 AI, Consciousness, COVID-19, Digital assistants, Technology

Humans needed to understand humans

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It is tempting to use the power of AI to understand humans but the nature of our embedded worlds means that we have to rely on each other to do so

September 21, 2020 AI, Consciousness, Psychology, Technology

Purposeful behaviour change

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COVID has led consumers to question the values reflected by their behaviour. This has resulted in many who are keen to change their lives. But what role do brands have in helping to meet their goals and enact purposeful behaviours?

September 13, 2020 COVID-19, Marketing, Sustainability

The Iceberg Mind

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The mind as an iceberg is a popular metaphor for the human mind, suggesting the real action is under the surface. But our daily reality does not quite follow.

June 18, 2020 Consciousness, Psychology, Technology

The Art and Science of Brand Love

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Many companies aim to be their consumers best loved brand. But do we really know what love is and even if this is what brands should be aiming for?

September 21, 2019 Advertising, Marketing, Sustainability

The Nervous State of Brands

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Will Davies sets out the way in which facts have been discredited and how emotion, specifically resentment have become a guide for navigating the world. Davies applies this to politics, but can we also use this to understand how this is changing the landscape for brands?

July 26, 2019 Digital Transformation, Experts, Marketing, Psychology

What Is ‘Natural’ And Why Does It Matter?

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We tend to prefer things that are natural whether it is food, the environment or medicines. But what do we mean by natural and how can we better understand the important perception.

June 5, 2019 Marketing, Psychology

Do People Really Behave Like Homer Simpson?

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There is a widespread belief that people are irrational, just like Homer Simpson. But is this really the case? We spoke to Prof Peter Ayton on the matter.

June 3, 2019 Psychology

Zombies, Reasons and Causes

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There is pressure to make surveys ‘ecologically valid’, in that they should reflect the environment in which the behavior occurred. We argue this is the case for some, but not for all, survey work.

January 28, 2019 Psychology, Surveys

Untangling Implicit Bias

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There is a huge focus on implicit bias as means of explaining and correcting our flawed thinking – that is often reflected in our prejudiced attitudes that may include chauvinistic and racist attitudes. But does the science really justify this?

October 16, 2018 Consciousness, Psychology

The Risky Business of Trust

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Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.

August 29, 2018 CX, Digital assistants, Technology, Trust

Mind Metrics

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Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.

July 3, 2018 Big data, CX, Digital Transformation, Technology

Robotic Empathy

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We have a desire to make machines more human-like but how possible is this?  Empathy clearly distinguishes humans from machines.

February 26, 2018 AI, Digital Transformation, Technology

Everybody lies. Or do they?

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The best-seller book ‘Everyone Lies’ offers a fairly beak view of surveys. But is the case being overstated?

February 22, 2018 Big data, Surveys

Our Liminal Relationship with Digital Assistants

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Do we properly understand our quasi-human like relationship with Digital Assistants?  To understand the potential, we need to understand the boundaries.

January 18, 2018 AI, Digital assistants, Memory

The Psychology of Trust Building

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Guide to the key ways psychology can be deployed to generate trust for brands

January 4, 2018 CX, Marketing, Psychology, Trust

From Trust to Transaction

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Trust in food manufacturing is declining as consumers expectations are reshaped by the digital economy

December 12, 2017 Marketing, Technology, Trust

Artificially Inflated 

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The psychology of our relationship with technology is leading to exaggerated expectations from AI.

November 14, 2017 AI

The Meaning of Being Human

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The study of human behaviour is not value free. The nature of ‘being human’ is an increasingly contested topic.

October 6, 2017 Consciousness, Psychology

The Earning of Trust

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We use the term a lot but what does it actually mean?  And how can brands build trust?

September 21, 2017 Customer experience, Marketing, Trust

Why Tech Can be a Doubled Edged Sword for Trust

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How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.

September 2, 2017 Marketing, Psychology, Technology, Trust

The Problem with Expertise

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Expertise has something of a problem at the moment.  But is it deserved?

August 17, 2017 Experts, Psychology

Why do we Bother Asking Questions Anyway?

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It’s fair to say that Behavioural Science is now the subject of a huge amount of discussion and […]

May 8, 2017 The Long Read

The Rise of the Mind Economy

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Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.

April 20, 2017 Marketing, Psychology, Technology

It’s Time to Rethink Time

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Consumers are becoming more impatient. We explore what this means for marketers and advertisers.

April 10, 2017 Marketing, Psychology, Technology

Can Chatbots Jump the Uncanny Valley?

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Is there a way in which brands can use technology to offer emotional engagement at scale?

April 8, 2017 CX, Psychology, Technology, Trust

Is Targeted Advertising Creating an Uncanny Valley?

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Marketers are using intimate details of consumers so that advertising can be precisely targeted. But does this have long term dangers for brands?

April 7, 2017 Marketing, Psychology, Technology

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