A combination of technology change alongside climate change and COVID means we are living in an era which is resisting non-binary notions of human existence.
COVID has led consumers to question the values reflected by their behaviour. This has resulted in many who are keen to change their lives. But what role do brands have in helping to meet their goals and enact purposeful behaviours?
Rather than trying to fix specific behaviour, it may be more effective to consider motivational interventions for influencing behavior in a more general way