A combination of technology change alongside climate change and COVID means we are living in an era which is resisting non-binary notions of human existence.
Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.
The rise of digital assistants means we are potentially seeing a shift for brands from text to voice relationships. But what are the benefits and pitfalls?
Do we properly understand our quasi-human like relationship with Digital Assistants? To understand the potential, we need to understand the boundaries.