Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.
Category Archive: Digital assistants
The rise of digital assistants means we are potentially seeing a shift for brands from text to voice relationships. But what are the benefits and pitfalls?
Do we properly understand our quasi-human like relationship with Digital Assistants? To understand the potential, we need to understand the boundaries.
