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Category Archive: Marketing

Purposeful behaviour change

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COVID has led consumers to question the values reflected by their behaviour. This has resulted in many who are keen to change their lives. But what role do brands have in helping to meet their goals and enact purposeful behaviours?

September 13, 2020 COVID-19, Marketing, Sustainability

The Art and Science of Brand Love

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Many companies aim to be their consumers best loved brand. But do we really know what love is and even if this is what brands should be aiming for?

September 21, 2019 Advertising, Marketing, Sustainability

The Nervous State of Brands

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Will Davies sets out the way in which facts have been discredited and how emotion, specifically resentment have become a guide for navigating the world. Davies applies this to politics, but can we also use this to understand how this is changing the landscape for brands?

July 26, 2019 Digital Transformation, Experts, Marketing, Psychology

Closing the Sustainability ‘Say-Do Gap’

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There often seems a gap between good intentions and actual behaviour when it comes to sustainability. We explore what is underpinning this and what can be done to close the gap.

July 19, 2019 Marketing, Psychology, Sustainability

What Is ‘Natural’ And Why Does It Matter?

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We tend to prefer things that are natural whether it is food, the environment or medicines. But what do we mean by natural and how can we better understand the important perception.

June 5, 2019 Marketing, Psychology

The Psychology of Trust Building

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Guide to the key ways psychology can be deployed to generate trust for brands

January 4, 2018 CX, Marketing, Psychology, Trust

From Trust to Transaction

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Trust in food manufacturing is declining as consumers expectations are reshaped by the digital economy

December 12, 2017 Marketing, Technology, Trust

The Earning of Trust

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We use the term a lot but what does it actually mean?  And how can brands build trust?

September 21, 2017 Customer experience, Marketing, Trust

Why Tech Can be a Doubled Edged Sword for Trust

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How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.

September 2, 2017 Marketing, Psychology, Technology, Trust

The Rise of the Mind Economy

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Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.

April 20, 2017 Marketing, Psychology, Technology

It’s Time to Rethink Time

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Consumers are becoming more impatient. We explore what this means for marketers and advertisers.

April 10, 2017 Marketing, Psychology, Technology

Is Targeted Advertising Creating an Uncanny Valley?

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Marketers are using intimate details of consumers so that advertising can be precisely targeted. But does this have long term dangers for brands?

April 7, 2017 Marketing, Psychology, Technology
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