The mind as an iceberg is a popular metaphor for the human mind, suggesting the real action is under the surface. But our daily reality does not quite follow.
There is a huge focus on implicit bias as means of explaining and correcting our flawed thinking – that is often reflected in our prejudiced attitudes that may include chauvinistic and racist attitudes. But does the science really justify this?
There is fairly widespread belief that many of our purchase decisions are done in ‘system 1’ and that the tools of the market research industry are ‘system 2’. But does this really hold up to close scrutiny?
The study of human behaviour is not value free. The nature of ‘being human’ is an increasingly contested topic.