There is fairly widespread belief that many of our purchase decisions are done in ‘system 1’ and that the tools of the market research industry are ‘system 2’. But does this really hold up to close scrutiny?
Category Archive: Psychology
Authenticity is a huge issue for food and beverage brands. But do we really know what we mean by this?
A popular view of humans is that we are irrational and as such need to be nudged into good behaviour. But is it as simple as that?
Rather than new theories, we need better frameworks to map different perspectives on human behaviour
Guide to the key ways psychology can be deployed to generate trust for brands
Guide to the key ways psychology can be deployed to generate trust for brands
The study of human behaviour is not value free. The nature of ‘being human’ is an increasingly contested topic.
