The mind as an iceberg is a popular metaphor for the human mind, suggesting the real action is under the surface. But our daily reality does not quite follow.
Category Archive: Psychology
Will Davies sets out the way in which facts have been discredited and how emotion, specifically resentment have become a guide for navigating the world. Davies applies this to politics, but can we also use this to understand how this is changing the landscape for brands?
There often seems a gap between good intentions and actual behaviour when it comes to sustainability. We explore what is underpinning this and what can be done to close the gap.
We tend to prefer things that are natural whether it is food, the environment or medicines. But what do we mean by natural and how can we better understand the important perception.
There is a widespread belief that people are irrational, just like Homer Simpson. But is this really the case? We spoke to Prof Peter Ayton on the matter.
There is pressure to make surveys ‘ecologically valid’, in that they should reflect the environment in which the behavior occurred. We argue this is the case for some, but not for all, survey work.
The carbonated soft drinks market is struggling to find its way in an era of sugar-free. Behavioural science can offer possible solutions.
There is a huge focus on implicit bias as means of explaining and correcting our flawed thinking – that is often reflected in our prejudiced attitudes that may include chauvinistic and racist attitudes. But does the science really justify this?
There is fairly widespread belief that many of our purchase decisions are done in ‘system 1’ and that the tools of the market research industry are ‘system 2’. But does this really hold up to close scrutiny?
Authenticity is a huge issue for food and beverage brands. But do we really know what we mean by this?
A popular view of humans is that we are irrational and as such need to be nudged into good behaviour. But is it as simple as that?
Rather than new theories, we need better frameworks to map different perspectives on human behaviour
Guide to the key ways psychology can be deployed to generate trust for brands
Guide to the key ways psychology can be deployed to generate trust for brands
The study of human behaviour is not value free. The nature of ‘being human’ is an increasingly contested topic.
How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.
The digital economy is set to disrupt fuel retailing. How market research and behavioural science will be key to success.
Expertise has something of a problem at the moment. But is it deserved?
Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.
Technology is disrupting packaged goods markets. What do CPG brands need to do to rise to the challenge?
We are more influenced by the others than we think. But just how do we measure this?
Consumers are becoming more impatient. We explore what this means for marketers and advertisers.
No category is safe from disruptive influences but little is understood so how this changes the structure and style of consumer decision making.
We assume that data will speak for itself. But as brands struggle to leverage value from data it is becoming clear we need more focus on the human aspect of data analytics.
Is there a way in which brands can use technology to offer emotional engagement at scale?
Marketers are using intimate details of consumers so that advertising can be precisely targeted. But does this have long term dangers for brands?
Just how do we understand what customers want, when researching products and services that they have never experienced before.
Despite the hype, most of us still discover new music from each other and the radio. Will recommendation systems ever be able to properly reflect our musical tastes?
