We often use references to evolution to explain human behaviour. But are we really simply the product of our pasts? We surely need a more nuanced view that recognises our very human lives.
A combination of technology change alongside climate change and COVID means we are living in an era which is resisting non-binary notions of human existence.
It is tempting to use the power of AI to understand humans but the nature of our embedded worlds means that we have to rely on each other to do so
The mind as an iceberg is a popular metaphor for the human mind, suggesting the real action is under the surface. But our daily reality does not quite follow.
Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.
Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.
We have a desire to make machines more human-like but how possible is this? Empathy clearly distinguishes humans from machines.
Trust in food manufacturing is declining as consumers expectations are reshaped by the digital economy
How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.
Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.
Consumers are becoming more impatient. We explore what this means for marketers and advertisers.
Is there a way in which brands can use technology to offer emotional engagement at scale?
Marketers are using intimate details of consumers so that advertising can be precisely targeted. But does this have long term dangers for brands?
Just how do we understand what customers want, when researching products and services that they have never experienced before.