It is tempting to use the power of AI to understand humans but the nature of our embedded worlds means that we have to rely on each other to do so
The mind as an iceberg is a popular metaphor for the human mind, suggesting the real action is under the surface. But our daily reality does not quite follow.
Banks are spending millions on advertising to persuade their customers to trust them. But perhaps the opportunity is for them to trust customers and better manage risk.
The rise of digital assistants means we are potentially seeing a shift for brands from text to voice relationships. But what are the benefits and pitfalls?
Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.
An interview with Ryan Garner, about the way Open Banking will potentially disrupt the consumer relationship with financial services.
We have a desire to make machines more human-like but how possible is this? Empathy clearly distinguishes humans from machines.
Guide to the key ways psychology can be deployed to generate trust for brands
Trust in food manufacturing is declining as consumers expectations are reshaped by the digital economy
How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.
The digital economy is set to disrupt fuel retailing. How market research and behavioural science will be key to success.
Technology not only creates new business models and channels but influences the way consumers make decisions. Understanding this is increasingly important for marketers.
Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.
Technology is disrupting packaged goods markets. What do CPG brands need to do to rise to the challenge?
Consumers are becoming more impatient. We explore what this means for marketers and advertisers.
No category is safe from disruptive influences but little is understood so how this changes the structure and style of consumer decision making.
We assume that data will speak for itself. But as brands struggle to leverage value from data it is becoming clear we need more focus on the human aspect of data analytics.
Is there a way in which brands can use technology to offer emotional engagement at scale?
Marketers are using intimate details of consumers so that advertising can be precisely targeted. But does this have long term dangers for brands?
Just how do we understand what customers want, when researching products and services that they have never experienced before.
The evidence is mounting that big data can tell us a lot about the soft issues that we had assumed were the preserve of market research.
Technology is revolutionising the way in which we engage with brands. New eco-systems are driving the need for a rethink of marketing principles.
Despite the hype, most of us still discover new music from each other and the radio. Will recommendation systems ever be able to properly reflect our musical tastes?
The drivers of growth in the digital economy are rapidly entering bricks and mortar retailing.