The rise of digital assistants means we are potentially seeing a shift for brands from text to voice relationships. But what are the benefits and pitfalls?
Category Archive: Technology
Metrics are essential for the smooth running of any organisation. But we are at increasing risk of unintended negative outcomes if we don’t consider the psychological impacts of measurement.
An interview with Ryan Garner, about the way Open Banking will potentially disrupt the consumer relationship with financial services.
We have a desire to make machines more human-like but how possible is this? Empathy clearly distinguishes humans from machines.
Guide to the key ways psychology can be deployed to generate trust for brands
Trust in food manufacturing is declining as consumers expectations are reshaped by the digital economy
How can brands use technology to build trust? Because it is very easy to get this most sensitive of issues wrong.
